Should you be looking to find the best keyword research tool to assist you and the business online then I am going to make the assumption that you just understand the significance of niche research, deciding on the most relevant keywords which have low competition and a high volume of searches.
Having said that, let’s proceed to my Long Tail Pro review where we are going to be investigating the efficiency and effectiveness of this tool in 2016. I may also be comparing the features & functionality of Long tail pro alongside other industry recognized niche research tools.
But first, who am I and how am I eligible to make such bold statements & conclude what exactly is and what exactly is not the most effective niche research tool currently in the marketplace?
I’ve been using keyword research tools, for example Long Tail Pro since i have began my blogging journey over 8 in the past and may continue to do so for your foreseeable future, keyword research tools offer unparalleled functionality that acts as both time savers & a gold mine for finding low hanging fruit for brand new & established websites.
With the introduction out of the way, let’s get in to the nitty-gritty of Long-tail Pro!
Long Tail Pro is surely an Adobe Air desktop based application which uses the Google Keyword Tool to drag through keyword data with regards to a specific sub-group of keywords that the user is interested in analyzing.
Using seed keywords (approximately 10,000) you are able to quickly build out a very relevant listing of related keywords which will be displayed alongside their monthly 86devkpky volume, the average Adwords CPC, advertiser competition & lastly the Long-tail Pro keyword competition metric (only accessible to platinum users).
Long-tail Pro allows you to quickly, efficiently and effectively create highly relevant keyword lists based upon singular or multiple seed keywords. With this particular data then you can analyse each keyword by its search volume or maybe more importantly Long Tail Pro’s keyword competition metric.
Exactly what is LTP’s Keyword Competition metric?
Most likely the best, definitely by far the most unique feature of Long Tail Pro is it’s ability to generate a ‘keyword competition’ metric which determines the degree of difficulty a keyword has.
Similarly to how Moz Keyword Analysis tool works, LTP analyses the patient keywords top 10 search engine results displaying and making use of in the calculation the next metrics:
Once calculated Long Tail Pro will create a keyword competitiveness result which range from – 100, with 1 being the easiest to position for and 100 being very difficult. However, during my experience the majority of cases keyword competition scores range from 10 – 55.
Just what is a good Keyword Competition score?
If you opt to try Long-tail Pro, i do recommend searching for keywords having a keyword competition metric of below 25 for new websites, or higher to 40 for established websites should you be looking for fairly quick wins.
May be the keyword competition metric open to all LTP customers?
Unfortunately not, to gain access to the Keyword Competition metric you should have a monthly subscription to Long Tail Pro this costs $17 a month.
Long-tail Pro isn’t the sole tool with a unique keyword competition metric…
Thus far, we certainly have introduced Long Tail Pro & discussed it’s unique feature the ‘Keyword Competition’ metric, however Long Tail Pro is not the sole keyword research tool containing it’s own unique competition metric. Moz have developed their very own metric which is simply called “Keyword Difficulty”. This is a percentage-based metric, the higher percentage the metric is definitely the tougher it is to rank for.
If we would simply compare the keyword competition metrics of both Moz & Long Tail Pro, I’d say in my experience that LTP’s metric has been more reliable. However, a niche research tool cannot just be reviewed for this one metric, to give an objective review of Long-tail Pro we have to dig deeper within the usability of the tool.
While we mentioned before, to produce a set of keywords you just need to add one or more seed keywords and then click generate keywords, it’s so simple. There are some different features you can also use, for example importing a summary of seed keywords from an external source along with filtering the outcome by variety of words inside the query, average CPC & quantity of searches.
When you have clicked generate, Long-tail Pro normally takes between 1-3 minutes to product the keyword list, however this too is dependent upon the sort of seed keywords you might be adding and the scale in the results. Following the results have already been delivered, the data available is actually a nicely organized version of Google keyword planner, really the only difference is if you have the monthly subscription then you can definitely also calculate the person keywords LTP competition metric.
However, to conclude this part of Long-tail Pro; whilst having data nicely laid out, the capability to add keywords to some favorite tab and delete irrelevant keywords is no appealing factor over using the Google keyword planner or just exporting data into an Excel sheet and taking advantage of your own personal filters/formulas to hand select the most relevant, highly searched keywords.
The greatest advantage of Long-tail Pro’s niche research feature will be the ‘keyword competitor’ metric and unfortunately as that is certainly not available for those Long Tail Pro users I must give the market and keyword research feature of LTP a 5/10.
This is certainly definitely one of better options that come with Long-tail Pro, letting you analyse the very best 10 search engine results for anyone keyword. By calculating the competitiveness of any keyword, you might be given many different results, as we discussed above they are:
These are all very beneficial data points to use when determining the competitiveness of a keyword. This feature collects and compiles the above data in a very clear to understand table structure.
Like a standalone feature, it doesn’t provide a large enough edge on any kind of it’s market competitors however again, when you purchased the monthly subscription you would probably not only gain access to the data above but in addition have a keyword competition metric to the keyword you were analyzing.
Overall, similarly on the keyword analysis feature to truly be for any significant benefit the competitor analysis tool will need to have the keyword competition metric. With no KC metric, Long-tail Pro’s competitor analysis feature definitely features a time saving element into it, but it’s not useful enough.
This brings us through to our last feature inside our Long-tail Pro review, the rank checker which we have not previously referred to. For anyone who is familiar with SEO, you will understand that using a tool to examine rankings of your respective website for it’s target keywords on a daily basis is essential. Well, Long-tail Pro supplies a feature that could just do that.
Long-tail Pro: Rank Checker Feature
For anyone acquainted with rank checking tools, Long-tail Pro is probably not the very first tool you would probably associate using this type of process. However, Long-tail Pro does have an in-built feature allowing you to do exactly that, which definitely comes in handy!
Really easy, you add the domain URL & keyword, plus the country for which you want to rank for. Following this, simply click check rank.
As soon as the results happen to be compiled you will notice the position number appear for the website and the target keyword within Google, Yahoo & Bing.
And that’s that, it’s a very simple feature but that doesn’t stop it from being a very beneficial feature and definitely a nice added touch to the long-tail pro offering.
To date, we certainly have introduced Long Tail Pro, explained the inner workings of their keyword competitor metric & explained it’s 3 core features. However, what we have yet to complete is talk about it’s negatives so let’s do this now!
Long Tail Pro: Issues
I am going to be blunt here, inside the a few years I have been using Long-tail Pro I actually have yet to view an update which includes actually had any significant (if any) changes to it’s functionality or perhaps the interface. We have also yet to identify a means to fix its biggest problem that we have and yet do experience very frequently and that is the inability for too long Tail Pro to consistently bring back data.
Unfortunately, after many e-mails back and fourth using the Long-tail Pro support team I still experience a concern where I will develop a new campaign or make an effort to dig further directly into an already established data set with new seed keywords along with the keyword analysis feature can have the stress box but just do nothing.
This is one of their biggest problems i think and whilst it doesn’t stop me by using Long-tail Pro it can do cause lots of unnecessary frustration.
To tell the truth though, aside from the issue I just described there really is hardly any other troubles with Long-tail Pro, the way it is. Naturally I was able to list several features I’d love to see in Long Tail Pro but I won’t.
Well, the same could possibly be said for everything I own, the Macbook Pro I am currently using to perform Microsoft’s Office for Mac, the phrase document I am just currently using to publish this post or perhaps the CMS system I will later be employing to upload and publish this article. There is very little in life which is perfect, however, for market and keyword research Long-tail pro does a great job.
Let’s commence to wrap things up, I’ve covered from the main attributes of Long-tail Pro, the key issues I have familiar with Long Tail Pro and from now on I am going to summarize who may be the intended user of Long-tail Pro, why you will want have a go and how you get nothing to lose by doing this.
Who should purchase Long Tail Pro?
Firstly, in case you have a well established website and you are interested in new content ideas, methods for driving more organic traffic then try Long Tail Pro.
Secondly, if you are searching to construct a whole new website, whether there is a topic idea or perhaps not, try adding a few seed keywords straight into Long Tail Pro to see what results you get. Not sure what first of all, then look around the room you will be in, think about the topics that interest you most, consider what you are most keen about, niches you have come across, products you possess find, news you have find out about and then put some seed keywords together and then click go!
Thirdly, if you are an internet advertiser then Long Tail Pro can come in handy when attempting to tug together a data list of keywords to buy.
Basically, if you currently spend lots of time doing niche research within the Google Keyword Planner, then try Long-tail Pro. When you haven’t even got that far, then stop and attempt Long Tail Pro before you have even used the Google Keyword Planner.
Have you thought about the alternatives?
It appears I am informing you to try out Long Tail Pro, without with the alternatives available out there.
Why, would I urge anyone to try Long Tail Pro without thinking about the alternatives?
Well, as you have very little to shed, simple.
Long-tail Pro comes with a 10-day free trial version; with absolutely no need for credit card details, meaning even though you ignore it, you won’t be charged!
When you got this far down my Long-tail Pro review i then urge you, actually no I command one to go and try Long Tail Pro, and after the time an overview is simply one person’s opinion.
Then go and check those out at the same time, they all feature some form of free trial and so are definitely worth testing, there is not any one tool fits all solution here. The alternatives are:
Moz – 30-day free trial version, after entering credit card details nevertheless, you get reminded just before the trial expires.
Note: Moz doesn’t actually work as a Market and keyword research tool, but alternatively you can use it with either Long Tail Pro or Google Keyword Planner to help you determine the competitiveness of any single keyword & analyse the most notable 10 results, and also analyzing the competitions website and finally tracking your target keyword rankings.
SEM Rush – SEMRush currently offer a 14 Day Free Trial Offer in the event you register via this website. SEMRush is then $69.95 per month for basic package>> Sign-up to SEMRush << still undecided then read my review of SEMRush.
Note: Similarly to Moz, this doesn’t actually provide additional keywords based on seed keywords that you enter, but instead it is a massively beneficial tool for competitor analysis & keyword analysis.
Authority Metrics – this is a new tool for the niche research market, and acts just like Long-tail Pro. This has been made by a number of the guys from No Hat Digital which is worth examining. Fortunately, your hard earned dollars is protected by a 30-day money-back guarantee, offering you lots of time to examine the tool and it’s features and functionality.
Good question, it’s one thing to recommend tools yet, if your not using them then that’s a little silly isn’t it?
Well, I am actually using Long Tail Pro, ahrefs, SEM Rush & SERPwoo as convenient as it might sound. Besides that, Also i use Google Keyword Planner, and so i utilize them completely, like a combined effort to get the best keywords, analyse the SERPs and comprehend the overall market scope.
I want to wrap this up, as this is beginning to turn straight into a monster piece, to conclude I truly do enjoy using Long Tail Pro, it’s keyword competition metric is quite useful and contains helped me to to reduce out 1000s of keywords in past times and still does today. Had you been looking for an affordable means to fix your keyword research then I’d definitely recommend Long-tail Pro across the rest, as it’s much more affordable.